Summer is here, and with it comes the dreaded humidity that can make staying fresh a constant battle. Whether you're commuting to work, hitting the gym, or enjoying a day out, it's crucial to have a strategy to keep yourself smelling and feeling fresh. Here’s how you can stay on top of your game with the right fragrance notes and the importance of deodorants. Understanding Humidity and Its Effects Humidity can wreak havoc on your body’s natural cooling mechanisms, leading to excessive sweating and a feeling of stickiness. Not only is this uncomfortable, but it can...

India, the world's most populous country, stands as a beacon of cultural diversity. With over 40 percent of its population below the age of 25, a vibrant new wave of entrepreneurs and innovators is reshaping the landscape of the Indian beauty and personal care industry. According to Euromonitor, this sector burgeoned into a $16.5 billion market in 2023.

Duel trends of 2024, the Girl Next Door fresh Clean beauty and the oomph factor of the glamor of the Godfather era and their hard-core and loyal women. The core of both these movements is one of choice. Beauty has been democratized, where the user at the end of the day chooses the look they prefer. It also becomes about aesthetics for the occasion, from glamorous award nights and events to weddings or corporate dressing, makeup and beauty are increasingly about the choice of the individual.