Jasmine, the lady of the night, blooms and is the most fragrant with the light of the moon, the darker the night the sweeter the smell. The humble flower has been around for more than a millennium gracing the heads of ancient Gods and royalty, robust ancient trade routes from Ancient Egypt to India. The use of Jasmine for offering to the divine has been around for a long time. How did this flower become a much sought-after ingredient for the best of perfumers and leading fragrant giants? We explore the lighter and darker side of...

Fragrances are more than just beauty products; they are personal statements, memories in a bottle, and sometimes significant investments. To ensure that your favorite scents remain fresh and potent, it’s essential to store and maintain them correctly. Here’s a comprehensive guide on how to keep your fragrance bottles and perfumes lasting as long as possible.  1.Store in a Cool, Dark Place Heat, light, and humidity are the enemies of perfumes. Exposure to these elements can break down the delicate oils and alcohol in your fragrance, causing them to degrade. The ideal storage location is a cool,...

Summer is here, and with it comes the dreaded humidity that can make staying fresh a constant battle. Whether you're commuting to work, hitting the gym, or enjoying a day out, it's crucial to have a strategy to keep yourself smelling and feeling fresh. Here’s how you can stay on top of your game with the right fragrance notes and the importance of deodorants. Understanding Humidity and Its Effects Humidity can wreak havoc on your body’s natural cooling mechanisms, leading to excessive sweating and a feeling of stickiness. Not only is this uncomfortable, but it can...