If Paris and London have shown us anything this season, it’s that the beauty landscape is entering an era of effortless glamour, where minimalism meets maximal impact. Think luminous skin, hair that embraces imperfection, and makeup that whispers confidence rather than shouts for attention.The essence of 2025 beauty? Glow, care, and authenticity. Glow Is Always In  Forget the high-shine dolphin skin of the past seasons. The complexion of 2025 is all about soft, satin-like luminosity, a natural glow that feels wearable, chic, and timeless. Skin is treated with more care than coverage, with makeup applied as...

Just a few weeks ago the landscape of D2C changed, you can now go online or on your application and order your favorite deodorant or match your hair color to the nail paint, pretty much any Beauty need, and all of this in just under 30 minutes. The most fascinating part is that this was not available a month back from an exclusive beauty application like Nykaa! The advent of Q-commerce is leaving an inevitable mark on how we shop for anything, from groceries to makeup and skincare. Read more to understand that in today's world,...

As the leaves begin to turn and the air takes on a crisp edge, it's time to refresh your beauty routine for fall 2024. This season is all about embracing bold, elegant looks that marry the warmth of autumn with cutting-edge trends. From makeup and skincare to hair and nails, here’s a guide to the top beauty trends you need to know. Moody Earth Tones Fall 2024 is seeing a return to moody, rich earth tones. Think deep browns, burnt oranges, and forest greens. These shades will dominate eyeshadow palettes, lipsticks, and even nail polishes. The...