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Fragrance Layering in Indian Climates: What Works & What Doesn’t
Fragrance layering has become a popular way to personalise your scent, mixing two or more perfumes or combining body products with fragrance to create something unique. But in India, where the climate swings from dry heat to heavy humidity, layering works a little differently. Understanding how scents behave in these conditions can help you choose combinations that last longer and feel more comfortable on the skin. Why Climate Matters in Layering Perfume develops differently depending on temperature and moisture in the air. Hot weather makes fragrances feel stronger and evaporate faster. Humid weather softens lighter scents... -
Beauty and Fragrance Trends to Dominate 2025 and Beyond
If Paris and London have shown us anything this season, it’s that the beauty landscape is entering an era of effortless glamour, where minimalism meets maximal impact. Think luminous skin, hair that embraces imperfection, and makeup that whispers confidence rather than shouts for attention.The essence of 2025 beauty? Glow, care, and authenticity. Glow Is Always In Forget the high-shine dolphin skin of the past seasons. The complexion of 2025 is all about soft, satin-like luminosity, a natural glow that feels wearable, chic, and timeless. Skin is treated with more care than coverage, with makeup applied as... -
How can Q-Commerce Impact the Beauty Industry?
Just a few weeks ago the landscape of D2C changed, you can now go online or on your application and order your favorite deodorant or match your hair color to the nail paint, pretty much any Beauty need, and all of this in just under 30 minutes. The most fascinating part is that this was not available a month back from an exclusive beauty application like Nykaa! The advent of Q-commerce is leaving an inevitable mark on how we shop for anything, from groceries to makeup and skincare. Read more to understand that in today's world,...